Your logo is one of the most important and visible aspects of your business. A logo can communicate the style of your business, quality of work you produce and whether or not a potential customer will feel comfortable utilizing your services. Keep these points in mind next time you review your logo. It may be time for a redesign.
Your logo is often your client’s initial interaction with your brand/company.
Your logo should represent your brand and embody your values.
Choose colors and fonts that reflect your brand’s personality. Bonus points if you use custom type!
Less Is More
Symmetry & negative space are just as important as the visible parts of the logo to convey information.
Keep It Simple
Great logos are easily recognizable in full color as well as 1 color black and white and grayscale.