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Transcript Hi, this is Sid Haas, Vice President of Business Development here at LKCS and I’d like to welcome you to the “Creative Times” video edition. Today we’re going to be talking about direct mail targeting and specifically some of the high-quality mailing lists data that’s available to marketers today. During the Covid-19 pandemic, we’ve…

Have you been considering completely dumping your printed newsletter for a cheaper,” more convenient” digital version? Maybe you already have? Well you should think twice about your decision! Contrary to popular belief these days, print is NOT dead. We live in this crazy digital age now, where the internet is being heavily relied upon to…

A poor print experience often begins with an improperly set up file. Yet submitting print-ready files to your printer can seem like a nebulous task at best. Files are frequently cobbled together in a word processor with images copied from the web. A couple of magic words are whispered, fingers crossed, and the send button…

Variable Data Printing can be the difference between a successful or unsuccessful marketing campaign. Personalized letters and postcards can better catch the eye of the recipient, and can turn piece of mail that would have gone straight to the trash into the key to gaining a new account holder for your institution.

The emphasis in today’s marketing is to talk one-one-one with your customer. A personalized message gets their attention and increases the probable return on your marketing campaign. We can help you obtain targeted mailing lists, use demographic data to help target similar customer types, and help you to access mailing lists for any industry or profession.

Surprise! Print has Changed

By on October 11th, 2012 in Print

This week McCormick Place in Chicago is hosting GraphExpo, one of the largest trade shows in the world focusing on graphic arts, printing and mailing. Hundreds of vendors are presenting their latest solutions and displaying their vision for the industry as a whole. As a trade show attendee, I had the opportunity to see new technology being put to use in the graphic arts, printing and mailing industries.