A poor print experience often begins with an improperly set up file. Yet submitting print-ready files to your printer can seem like a nebulous task at best. Files are frequently cobbled together in a word processor with images copied from the web. A couple of magic words are whispered, fingers crossed, and the send button…
Variable Data Printing can be the difference between a successful or unsuccessful marketing campaign. Personalized letters and postcards can better catch the eye of the recipient, and can turn piece of mail that would have gone straight to the trash into the key to gaining a new account holder for your institution.
The emphasis in today’s marketing is to talk one-one-one with your customer. A personalized message gets their attention and increases the probable return on your marketing campaign. We can help you obtain targeted mailing lists, use demographic data to help target similar customer types, and help you to access mailing lists for any industry or profession.
This week McCormick Place in Chicago is hosting GraphExpo, one of the largest trade shows in the world focusing on graphic arts, printing and mailing. Hundreds of vendors are presenting their latest solutions and displaying their vision for the industry as a whole. As a trade show attendee, I had the opportunity to see new technology being put to use in the graphic arts, printing and mailing industries.