While social media platforms like X (formerly Twitter) and TikTok carry their fair share of recent controversies, Facebook stands strong as a vital tool in the world of digital marketing. With a staggering 3 billion monthly active users, its influence cannot be ignored. Owned by Meta (formerly known as Facebook), this social media giant has…
For well over a year, Google has been announcing they will be sunsetting Universal Analytics (UA) and replacing it with GA4. That day is almost here. On July 1, the official switch will be made. Here are a few things to know that can help you with the transition. Do I Have GA4 Active? If…
What Are Location Landing Pages? Location landing pages are a unique destination on your website. That means one page represents one real-world location. They are the best, most accurate place to find information about each bank or credit union branch, restaurant, store and more. Why Are Location Landing Pages Important? When you create a location…
Claiming your bank or credit union’s online listings can have a positive impact on your brand reputation and SEO rankings. Online listings are places where you list your business’ name, address, and phone number information. Sites such as Google My Business, Bing, or Yelp, are just a couple to get started with. However, the more…
Google My Business is a free business listing or profile that helps you connect with people using Google Search, Maps, and even when they’re interacting with online ads. It is designed specifically for local places like a bank or credit union branch. Each listing features key information about a location: The address, which users can…
On-page SEO is a Local Search strategy that can be adapted to help make your financial institution’s website more relevant to what users are searching for and which locations they are searching from or for. According to 2020’s Local SEO industry report, this was considered to be the #1 search engine ranking factor. Keyword Research…
How can you do more in less time? How can you communicate with your members and customers on different topics simultaneously? How can you nurture current members and customers, but acquire new account holders at the same time? There is one simple answer to all of these questions, marketing automation. Credit unions and banks need…
