A long time ago there was a marketing executive working at a prosperous credit union. She was very successful at her job but found there was a large gap of increased business when it came to the credit union’s direct mailings as well as their digital marketing. Some of their members prefer to be notified […]
With a new year comes new opportunities and plans. We all want to experience positive growth and improvements. To achieve that, ads in newspapers or on the radio are a common thing for local financial institutions to do. Targeted direct mailings are even better and we all know they can work when done right. So, […]
Google My Business has been around since 2014, but only in the last year or two has it really picked up speed. It is an essential digital marketing tool for every financial institution or business if they want to connect with people searching locally. If you think you’re not familiar with Google My Business (GMB), […]
If you’re a customer trying to figure out which hotel to book for your next vacation, you probably love reading reviews. You’ll sift through dozens of reviews before picking the perfect hotel and making a reservation. Obviously, this is the only way to determine if a hotel is a 5-star experience or a 1-star nightmare […]
Your bank or credit union’s website is not just a tool for your current account holders to utilize. It is also a marketing tool that can help you reach new customers and increase investments in your products and services. Your website is where you can really establish your brand identity and the type of experience […]
Testing a few handful of new ideas with every email message can give some insight on trends and preferences of your audience.
“Is it time to rebrand?” is a question that a lot of businesses dread hearing. It can be scary and sometimes expensive to change branding standards that have been the same for a long time.