Marketing

Earlier this year we upgraded our DataFlex platform to take advantage of ever-increasing software technology and browser capabilities. Although most of the updates are “under the hood”, there are some other more visible enhancements that I would like to take some time to discuss.

 

Email marketing, when used correctly is one of the most effective marketing channels. You can deliver your message to any size audience in a matter of seconds. But with that great power does come some great responsibility.

 

Your brand is the single most important investment you can make in your business. Your brand should promote your business, connect with your customer base and make you stand out in the market.

 

We’ve expanded our capabilities numerous times over time and continue to add more data points and categories that can be examined. The more areas of investigation that we add to DataFlex, the more details and trends that credit unions can study.

 

Banks and Credit Unions have turned out to be among the most enthusiastic users of digital signage, and it benefits both the financial institution and those it serves.

 

For many decades, the newsletter has been a powerful marketing tool. The first newsletters were distributed mainly by financial institutions offering advice on investing and money issues.

 

As with most things advertising related, there are pros and cons to the strategies that we invest in. Display advertising is no different. While some financial institutions will choose to forgo display advertising simply because ads aren’t guaranteed to be relevant to everyone that sees them, we feel that the following benefits certainly make it worth your investment.