Skip to main content

Blog

Marketing

The world has changed in just a few short weeks. Changes previously unimagined and risks rarely contemplated have been thrust upon all of us. Your account holders are all being forced to deal with imponderable issues on multiple fronts. Clear and accessible communication will be of the utmost importance at this time. And, at the…

Creating email newsletters can be a challenge. What should you include? What will get people to open your message? How do you come up with relevant content? These questions, as well as others, prevent people from creating the best message they can. We’ll discuss 3 ideas that you can implement to make your newsletter standout…

Google Ads gives you the ability to advertise on Google’s widely used properties and network of partner websites. It’s an effective way to reach your target audience by tapping into their data resources and selecting which outlets you want your ads to appear on. To access this, you’ll need to work with the Google Display…

One of the most important aspects of design is being able to communicate effectively. The first step in communication is gaining your audience’s attention. Here are three ways to do that through your next design promotion. 1. Have a design that stands out. This is easier said than done. Advertising is constantly fighting for your attention,…

LKCS, a marketing partner to banks and credit unions nationwide, will license Lenderful Solutions’ innovative digital mortgage and home equity lending platforms. LKCS, a marketing partner for community banks and credit unions nationwide, will now offer Lenderful Solutions’ white-labeled self-service point-of-sale mortgage and consumer lending solutions to its existing and new customers. The licensing agreement…

There are many benefits to online advertising. However, if the wrong people are seeing your ads, you probably aren’t benefiting much from your investment. Identifying your target audience and where they are active is going to be important before you dive in. Google Ads provides four ways to reach your audience based on where they…

Online advertising is a digital marketing strategy you might have heard a lot about, but you may be unsure how it can have a positive effect on your goals. There are at least four ways running a smart ad campaign can benefit you. Consider these when you’re thinking about launching an ad campaign on Google,…