Marketing

Banks and Credit Unions have turned out to be among the most enthusiastic users of digital signage, and it benefits both the financial institution and those it serves.

 

For many decades, the newsletter has been a powerful marketing tool. The first newsletters were distributed mainly by financial institutions offering advice on investing and money issues.

 

As with most things advertising related, there are pros and cons to the strategies that we invest in. Display advertising is no different. While some financial institutions will choose to forgo display advertising simply because ads aren’t guaranteed to be relevant to everyone that sees them, we feel that the following benefits certainly make it worth your investment.

 

Growing a great brand means growing a great customer experience. If you provide great products and services, your reputation, your name, and your brand will be synonymous with quality.

 

Writing for financial institutions can be difficult. They don’t just provide a service and then disappear; instead, they are entrenched in their customers’ lives, dealing with their homes, cars, education, and finances. As such, financial institutions need a specific kind of writing that generates trust, provides information, and demonstrates that they care about their customers.
The following are four copywriting tips for financial institutions that do exactly that.

 

Account holders like to have the ability to choose what appeals to them, and multi-channel marketing gives them exactly that. With multi-channel marketing, your promotion or campaign uses several, specially selected channels that fit your needs and your account holders.

 

Accessible directly from within DataFlex, these videos are concise 1-2 minute clips that explain how to do numerous common tasks and are easy to refer to while interacting with DataFlex. Our training videos are neatly organized into categories to help our clients quickly find what they need.