We’ve all heard the saying “your website is your hardest working employee”, but what if I told you that “hardest working employee” had an assistant? Email marketing automation is easily the most important tool besides your website that you can use for online engagement.


Today, brands play a bigger role in our lives than ever before. The way brands interact with consumers has evolved, and so has consumer expectations. Consumers have come to expect a higher level of personalization during the buying process. Direct mail marketing is no exception. Direct marketers are rising to meet, and surpass, those expectations with the help of variable data printing.


If you checked your car or desk right now, how many promotional items do you think you would find? Probably more than you think. From your pens, coffee mugs, water bottles, notepads, to your calendar, who doesn’t like getting free stuff?


Earlier this year we upgraded our DataFlex platform to take advantage of ever-increasing software technology and browser capabilities. Although most of the updates are “under the hood”, there are some other more visible enhancements that I would like to take some time to discuss.


Email marketing, when used correctly is one of the most effective marketing channels. You can deliver your message to any size audience in a matter of seconds. But with that great power does come some great responsibility.


Your brand is the single most important investment you can make in your business. Your brand should promote your business, connect with your customer base and make you stand out in the market.


We’ve expanded our capabilities numerous times over time and continue to add more data points and categories that can be examined. The more areas of investigation that we add to DataFlex, the more details and trends that credit unions can study.