Typographic hierarchy is a system for organizing content with a clear order of importance. This system of organizing and formatting your type helps the reader to know where to look, and how to easily find what is most important.
There are many creative avenues that can be taken, so giving us adequate direction will help jump start design inspiration. The more information designers can collect from the customer, the better equipped they will be to deliver a product that gets results.
In the early stages of design a lot of clients ask where to get ideas for their new website, and we often instruct them to browse other websites and take notes on features that they find interesting or useful. This is a fairly standard practice across the board, and a great way to find out…
So you are ready to get started on your next promotion. It’s time to call on your favorite design team at LKCS to get the fun part started. “What do I have?” and “What do they need?” are thoughts that (hopefully) come to mind when you are ready to contact us. I have compiled a list of questions that can help guide you on the information I need to ensure the design of your promotion runs smoothly.
Imagery can create a huge impact on your website. It can either draw users in, or repel them. A simple image can convey the values, personality/attitude and culture of the person, business or organization behind the site. Ideally, custom photography will showcase exactly what you are trying to promote. However, that can be cost-prohibitive. For the rest of us, there is stock photography.
It happens to the best of us. You sit down excited and ready to start a new project… and nothing. You’ve been waiting for a project like this for weeks, but now that it’s here, your mind is blank.
As a graphic designer, it’s my job to create products and images that convey a message. I’m constantly thinking of new and interesting ways to help our clients share the information that’s most important to them.