Design

Your business’ logo is the identity of your company. Your logo may be the first thing people notice about your brand and you will want to make a great first impression. A good logo design should communicate something about the nature of your business, product, or service.

 

As I remember back to 1975, when I started at LKCS (then known as Letterkraft Printers), I marvel at how much the design equipment has changed. For example, today you wouldn’t think twice about typing a quick headline on your computer to create an ad. Things weren’t always this easy!

 

My LKCS Design Wish List

November 15th, 2016 | By

My bosses are holding their breath right now. What more can she expect from us? Well, relax. You’re off the hook this time! What I would really enjoy comes not from my workplace, but from those non-designers out there who are asked to “save the company money” and create all business and marketing materials in-house.

 

Our clients aren’t required to know code in order to run their sites, but with a brand spanking new website it’s always helpful to know a little bit about what’s under the hood.

 

Having a block of text to explain an offer or advert is often the most straight-forward way to get a point across. Sadly, it will probably not be the most effective. With the short attention span of the average user on the web, these sorts of things often get skipped entirely. As the internet has dubbed it: TLDR (Too Long, Didn’t Read).

 

Was your website created a long time ago in a galaxy far, far away? If you haven’t updated your website within the past few years, you need to awaken it! With how fast technology develops and updates, you need to keep your website modern.

 

To buy, to contact, or join; whatever the purpose is, the user needs to take action in order for that process to complete. Call to action buttons or CTAs play a big role in this process. But often times they fall short of doing their job because they are misused or not used at all. CTAs need to be prominent on the page. It should be very clear what is going to happen when a user taps or clicks on the button. People fail at testing different words and colors. Creating CTAs that work can potentially help your website live up to its purpose.