Working with typography is oddly, probably one of the most fun parts about this job for me. I can spend hours working on an overall layout and that’s fun too, but when I find that perfect font for whatever project I may be working on, that’s when I get excited. Everything is beginning to tie […]
The phrase “wear many hats” is defined as “to have many jobs or roles”. Raise your hand if you immediately thought THAT’S ME! Multitasking your usual job duties is one thing, but taking on added responsibilities is quite another. Earlier this year, I saw a statistic that polled over 1,000 employed Americans. It found that […]
The emotional effect created by color plays an important role in your credit union’s marketing messages and materials. Did you know that certain colors have different meanings and can trigger different emotions? Think about it. How often do you see “Alert!” messages in red? or “Save Money Now!” in green? In this post, I have […]
Designer pet peeves. Probably as old as the earth itself. As soon as early man splashed paint on a cave wall, there have been designers to critique it. So keeping with this longstanding tradition, here are a few of my personal top pet peeves when it comes to design and why it is a good […]
Armed with basic information and an ultimate goal, the design process can be viewed as a journey without a map. Along the way new ideas are gathered, guiding the designer toward the end goal.
Typographic hierarchy is a system for organizing content with a clear order of importance. This system of organizing and formatting your type helps the reader to know where to look, and how to easily find what is most important.
There are many creative avenues that can be taken, so giving us adequate direction will help jump start design inspiration. The more information designers can collect from the customer, the better equipped they will be to deliver a product that gets results.