The emotional effect created by color plays an important role in your credit union’s marketing messages and materials. Did you know that certain colors have different meanings and can trigger different emotions? Think about it. How often do you see “Alert!” messages in red? or “Save Money Now!” in green? In this post, I have […]
Designer pet peeves. Probably as old as the earth itself. As soon as early man splashed paint on a cave wall, there have been designers to critique it. So keeping with this longstanding tradition, here are a few of my personal top pet peeves when it comes to design and why it is a good […]
Armed with basic information and an ultimate goal, the design process can be viewed as a journey without a map. Along the way new ideas are gathered, guiding the designer toward the end goal.
Typographic hierarchy is a system for organizing content with a clear order of importance. This system of organizing and formatting your type helps the reader to know where to look, and how to easily find what is most important.
There are many creative avenues that can be taken, so giving us adequate direction will help jump start design inspiration. The more information designers can collect from the customer, the better equipped they will be to deliver a product that gets results.
In the early stages of design a lot of clients ask where to get ideas for their new website, and we often instruct them to browse other websites and take notes on features that they find interesting or useful. This is a fairly standard practice across the board, and a great way to find out […]
So you are ready to get started on your next promotion. It’s time to call on your favorite design team at LKCS to get the fun part started. “What do I have?” and “What do they need?” are thoughts that (hopefully) come to mind when you are ready to contact us. I have compiled a list of questions that can help guide you on the information I need to ensure the design of your promotion runs smoothly.