Banners can be your best friend as a business. They are usually your prime real estate on the homepage for advertising and marketing what’s important to you.
Email marketing, most people have a love-hate relationship with it. We all know it’s great; email is one of the best tools we have to communicate with our audience.
Undertaking a big design project can be a stressful task, but like most things in life, a little cooperation can go a long way.
Are you ready to get thrown into the wilds of a design critique? Don’t worry. It’s not as scary as it sounds. The best thing you can do going into a critique is to keep an open mind. This can be one of the best ways to improve your craft as a designer.
Your business’ logo is the identity of your company. Your logo may be the first thing people notice about your brand and you will want to make a great first impression. A good logo design should communicate something about the nature of your business, product, or service.
As I remember back to 1975, when I started at LKCS (then known as Letterkraft Printers), I marvel at how much the design equipment has changed. For example, today you wouldn’t think twice about typing a quick headline on your computer to create an ad. Things weren’t always this easy!
My bosses are holding their breath right now. What more can she expect from us? Well, relax. You’re off the hook this time! What I would really enjoy comes not from my workplace, but from those non-designers out there who are asked to “save the company money” and create all business and marketing materials in-house.