Imagery can create a huge impact on your website. It can either draw users in, or repel them. A simple image can convey the values, personality/attitude and culture of the person, business or organization behind the site. Ideally, custom photography will showcase exactly what you are trying to promote. However, that can be cost-prohibitive. For the rest of us, there is stock photography.
It happens to the best of us. You sit down excited and ready to start a new project… and nothing. You’ve been waiting for a project like this for weeks, but now that it’s here, your mind is blank.
As a graphic designer, it’s my job to create products and images that convey a message. I’m constantly thinking of new and interesting ways to help our clients share the information that’s most important to them.
Choosing the right color palette for the design you are working on may seem like a fun and easy part of your project. If you think about it, picking out colors doesn’t even sound that difficult. Kids learn their colors in pre-school so how hard can it be? Ha! It can actually be a challenging part of the design process. What color do I use to make the headline standout? How do I choose complimentary colors?
Our company teams up with our local high schools and community college to offer job shadowing opportunities for students interested in graphic design. They always come in eagerly anticipating some magical creative environment where designers leisurely ponder infinite fine arts projects to showcase their illustrative prowess. I feel somewhat guilty when I ultimately smash that […]
Camera ready art is the term used in the printing industry that refers to a file that can be used “as is” (with no editing). Frequently our customers supply us with files they believe to be camera ready. Usually we find it necessary to adjust something on the file because it is not set up properly, and the client is unsure of how to fix it. In order to avoid press delays, please consider the following recommendations before sending your files to a service provider.
Many of us at LKCS are assigned more than one task in any given day. I might start my day designing a brochure, then write some social media content, proofread a catalog in the afternoon, and wind down my day writing my contribution to our blog. You may understand the feeling. Your job description may […]