Design

Advertising has made many changes over the years. This infographic displays some of the major differences between advertising in the early days compared to today. 1899 The Association of American Advertisers, predecessor to the Association of National Advertisers, is formed. Most illustrations/graphics are hand drawn, photography is relatively new. Text is hand drawn or arranged…

 

Your logo is one of the most important and visible aspects of your business. A logo can communicate the style of your business, quality of work you produce and whether or not a potential customer will feel comfortable utilizing your services. Keep these points in mind next time you review your logo. It may be…

 

Here at LKCS, our Digital Services team can handle any design piece that you need. Whether it is a billboard, newsletter, website or email marketing message or anything inbetween, we’ve got you covered. But did you know that there are differences between designing for print versus designing for the web? Let’s take a look at…

 

The first quarter of 2019 is just about a wrap! Can you believe it? Neither can I. I know you’ve been busy, trying to get through your workload, attending meeting after meeting, and adding to your never-ending to-do list. It can be hard to find extra time to sit down and discover a new technology…

 

It can be an engaging experience to land on a new website and have it immediately give you a specific feeling about a company. Whether that feeling is friendly, cutting-edge, young, professional, etc., it’s important that your site has personality. Your site should not only tell users what you do, but it should tell them…

 

Working with typography is oddly, probably one of the most fun parts about this job for me. I can spend hours working on an overall layout and that’s fun too, but when I find that perfect font for whatever project I may be working on, that’s when I get excited. Everything is beginning to tie…

 

The phrase “wear many hats” is defined as “to have many jobs or roles”. Raise your hand if you immediately thought THAT’S ME! Multitasking your usual job duties is one thing, but taking on added responsibilities is quite another. Earlier this year, I saw a statistic that polled over 1,000 employed Americans. It found that…

 
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