Design

So you need to design a poster for an upcoming event or promotion your business is ready to market. You are sitting down at the computer and thinking “now what?”, or “where do I start?” That’s where I come in! Creating a successful poster design is easy if you follow a few simple design principles.

 

Banners can be your best friend as a business. They are usually your prime real estate on the homepage for advertising and marketing what’s important to you.

 

Email marketing, most people have a love-hate relationship with it. We all know it’s great; email is one of the best tools we have to communicate with our audience.

 

Undertaking a big design project can be a stressful task, but like most things in life, a little cooperation can go a long way.

 

Are you ready to get thrown into the wilds of a design critique? Don’t worry. It’s not as scary as it sounds. The best thing you can do going into a critique is to keep an open mind. This can be one of the best ways to improve your craft as a designer.

 

Your business’ logo is the identity of your company. Your logo may be the first thing people notice about your brand and you will want to make a great first impression. A good logo design should communicate something about the nature of your business, product, or service.

 

As I remember back to 1975, when I started at LKCS (then known as Letterkraft Printers), I marvel at how much the design equipment has changed. For example, today you wouldn’t think twice about typing a quick headline on your computer to create an ad. Things weren’t always this easy!