It can be an engaging experience to land on a new website and have it immediately give you a specific feeling about a company. Whether that feeling is friendly, cutting-edge, young, professional, etc., it’s important that your site has personality. Your site should not only tell users what you do, but it should tell them…
“Is it time to rebrand?” is a question that a lot of businesses dread hearing. It can be scary and sometimes expensive to change branding standards that have been the same for a long time.
The content of your website is one of the most important things to its success. You can have the best design in the world, but if the content is messy and bland, then you’ll still end up with unhappy users. So here are some suggestions to improve the content of your site and make it more interesting for your users.
Banners can be your best friend as a business. They are usually your prime real estate on the homepage for advertising and marketing what’s important to you.
Undertaking a big design project can be a stressful task, but like most things in life, a little cooperation can go a long way.
Having a block of text to explain an offer or advert is often the most straight-forward way to get a point across. Sadly, it will probably not be the most effective. With the short attention span of the average user on the web, these sorts of things often get skipped entirely. As the internet has dubbed it: TLDR (Too Long, Didn’t Read).
Email marketing is one of the quickest and cheapest ways to send targeted messaging and advertisements to all of your clients. Simply put, if your company does not have an email marketing strategy in place then it is potentially missing out on a lot of repeat business opportunities. The following is a list of absolute must-haves when doing email marketing.