Camera ready art is the term used in the printing industry that refers to a file that can be used “as is” (with no editing). Frequently our customers supply us with files they believe to be camera ready. Usually we find it necessary to adjust something on the file because it is not set up properly, and the client is unsure of how to fix it. In order to avoid press delays, please consider the following recommendations before sending your files to a service provider.
As I remember back to 1975, when I started at LKCS (then known as Letterkraft Printers), I marvel at how much the design equipment has changed. For example, today you wouldn’t think twice about typing a quick headline on your computer to create an ad. Things weren’t always this easy!