The emotional effect created by color plays an important role in your credit union’s marketing messages and materials. Did you know that certain colors have different meanings and can trigger different emotions? Think about it. How often do you see “Alert!” messages in red? or “Save Money Now!” in green? In this post, I have […]
So you are ready to get started on your next promotion. It’s time to call on your favorite design team at LKCS to get the fun part started. “What do I have?” and “What do they need?” are thoughts that (hopefully) come to mind when you are ready to contact us. I have compiled a list of questions that can help guide you on the information I need to ensure the design of your promotion runs smoothly.
Choosing the right color palette for the design you are working on may seem like a fun and easy part of your project. If you think about it, picking out colors doesn’t even sound that difficult. Kids learn their colors in pre-school so how hard can it be? Ha! It can actually be a challenging part of the design process. What color do I use to make the headline standout? How do I choose complimentary colors?
So you need to design a poster for an upcoming event or promotion your business is ready to market. You are sitting down at the computer and thinking “now what?”, or “where do I start?” That’s where I come in! Creating a successful poster design is easy if you follow a few simple design principles.
Your business’ logo is the identity of your company. Your logo may be the first thing people notice about your brand and you will want to make a great first impression. A good logo design should communicate something about the nature of your business, product, or service.
Did you know that behind every successful design project is a pile of unused ideas, concepts and sketches that didn’t make the cut? To some, unused design concepts may seem like a complete waste of time and energy, not to mention the waste of a few good ideas. But, not me. As a designer, I feel that by developing these initial ideas helps to create a better final product.
Graphic designers play a key role in successful advertising. Not only does it require education, talent, creativity, inspiration, motivation and patience, it also requires the right tools to complete the project. After working in the industry for many years, I’ve put together my list of designer must-haves – those tools that I couldn’t design without.