Jessica Guadiana

Jessica is a digital marketing specialist with over a decade of experience. She's tasked with developing and managing online marketing strategies for our clients, which include search engine optimization (SEO) and online advertising (PPC, Google AdWords). A graphic designer as well, she pitches in from time to time to help our web team as needed.

Jessica's contributions to our blog include her writings on digital marketing strategies, updates, and tips.

This quarter, our monthly webinar series covered topics we’ve been hearing a lot of questions about from our clients. So we decided to dive into these and break it down to the essential information you need to know. Take a look: Design Your Website for a Better User Experience User experience is often the most…

 

New website visitors are something to get excited about. Somehow, they’ve actually found your website! Perhaps they found it by searching on Google or maybe they saw your ad in the newspaper and went directly to your site by typing in the web address. This could be the first interaction they have with your brand….

 

As a social media manager, it’s your task to post really great content, build followers and grow engagement. You may have the content part down, but the rest isn’t flowing in like it’s supposed to. Don’t worry. You’re not the only one experiencing the same problem. In 2018, a study found a steep 50% drop…

 

The first quarter of 2019 is just about a wrap! Can you believe it? Neither can I. I know you’ve been busy, trying to get through your workload, attending meeting after meeting, and adding to your never-ending to-do list. It can be hard to find extra time to sit down and discover a new technology…

 

With a new year comes new opportunities and plans. We all want to experience positive growth and improvements. To achieve that, ads in newspapers or on the radio are a common thing for local financial institutions to do. Targeted direct mailings are even better and we all know they can work when done right. So,…

 

Google My Business has been around since 2014, but only in the last year or two has it really picked up speed. It is an essential digital marketing tool for every financial institution or business if they want to connect with people searching locally. If you think you’re not familiar with Google My Business (GMB),…

 

If you’re a customer trying to figure out which hotel to book for your next vacation, you probably love reading reviews. You’ll sift through dozens of reviews before picking the perfect hotel and making a reservation. Obviously, this is the only way to determine if a hotel is a 5-star experience or a 1-star nightmare…

 
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