Testing a few handful of new ideas with every email message can give some insight on trends and preferences of your audience.
We’ve all heard the saying “your website is your hardest working employee”, but what if I told you that “hardest working employee” had an assistant? Email marketing automation is easily the most important tool besides your website that you can use for online engagement.
Email marketing, when used correctly is one of the most effective marketing channels. You can deliver your message to any size audience in a matter of seconds. But with that great power does come some great responsibility.
Email marketing, most people have a love-hate relationship with it. We all know it’s great; email is one of the best tools we have to communicate with our audience.
To buy, to contact, or join; whatever the purpose is, the user needs to take action in order for that process to complete. Call to action buttons or CTAs play a big role in this process. But often times they fall short of doing their job because they are misused or not used at all. CTAs need to be prominent on the page. It should be very clear what is going to happen when a user taps or clicks on the button. People fail at testing different words and colors. Creating CTAs that work can potentially help your website live up to its purpose.
The web has really grown up over the past few years. Designers and developers are more conscience than ever about how sites render on different screens, not only from a responsive aspect but a visual look as well. With the emergence of so many new devices, high pixel density screens and other new technologies we’ve been forced to rethink how we create and deploy websites.
As with most things, a new year brings new ideas and this year promises to be one of the best yet. 2015 has some great things in store for the web world. We will continue to make advances in trends that took off in 2014 like parallax design, material design and responsive design, but where will that leave us. In today’s post, we’ll cover a few of the year’s upcoming website trends.