Brett Petersen

Marketing Coordinator

Brett uses his 20+ years of experience in database marketing, graphic design, and direct mail to develop and maintain long-lasting relationships with LKCS’ clients. He ensures each client receives the attention, creativity and precision needed to execute successful marketing campaigns.

Brett’s contributions to our blog include his writings on one-to-one marketing strategies, tools and trends.

Financial institutions of all sizes continue to be the target of lawsuits challenging their websites’ compliance with the Americans with Disability Act (ADA). These claims against financial institutions allege that their websites are places of public accommodation and are not-fully accessible to disabled persons, including people that rely on assistive devices such as screen readers to access web-based content.


Today, brands play a bigger role in our lives than ever before. The way brands interact with consumers has evolved, and so has consumer expectations. Consumers have come to expect a higher level of personalization during the buying process. Direct mail marketing is no exception. Direct marketers are rising to meet, and surpass, those expectations with the help of variable data printing.


Banks and Credit Unions have turned out to be among the most enthusiastic users of digital signage, and it benefits both the financial institution and those it serves.


For many decades, the newsletter has been a powerful marketing tool. The first newsletters were distributed mainly by financial institutions offering advice on investing and money issues.


I could share statistics all day long to prove that direct mail still works, but I won’t. Okay, just one, it does provide the lowest cost per lead and a higher response rate than almost any other marketing channel. When it comes to direct mail marketing, it will pay to understand the nuances of implementing a strategy.


Direct mail advertising is one of the most effective and profitable ways to reach out to new and existing clients, as it lets your business communicate one-on-one with your target audience. Whether you are already using direct mail in your ongoing marketing efforts or you wish to get started, here are four design tips to help you your direct mail piece stand out and get attention.


Direct mail marketing is an integral part of a well-balanced marketing mix. However, just like any other marketing strategy, it won’t succeed without the right combination of elements. If you approach it in the right way, direct mail can give you a solid return on your investment. To ensure your direct mail piece gets the best response, there are a few things you want to make sure you don’t overlook.

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