One of the most important aspects of design is being able to communicate effectively. The first step in communication is gaining your audience’s attention. Here are three ways to do that through your next design promotion.
1. Have a design that stands out.
This is easier said than done. Advertising is constantly fighting for your attention, and if you don’t try and come up with something different, your design will just become part of the noise. Think about how your competitors are marketing themselves. What sets you apart from them? Focus on the benefits and services you provide, and a creative way to display them.
2. Get to the point!
There’s no easier way to lose interest than a block of copy that could be easily summed up in a quick sentence or a few bullet points. The goal should be to be as concise as possible, without sacrificing important information.
It is a known fact that people’s attention spans are decreasing with the amount of distractions that we are bombarded with daily. There is no good reason to risk losing your audience’s attention simply because you didn’t take time to shorten your copy to the essentials.
3. Have an effective call to action.
Once you have a captive audience, make sure you direct them to your end goal. Whether that is a website, phone number, or web form, make sure you are pointing customers in the right direction. If you can use language that is outside the norm, you will be more likely to get a response. Simply using the tried and true “Click Here” link or “Call Us” call to action may get the point across, but they have been overplayed and don’t stand out enough. Try thinking outside the box and use wording that gets your audience excited to get in touch with you! Use wording that is more personal to better connect with your audience.
Now this isn’t a comprehensive list by any means, but if you use these tips, you should benefit at least in part from a more engaged audience.
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